If I haven’t messaged you yet, you must just be meeting me for the first time. Because, in addition to everything else I like to juggle, I am now a consultant for Beautycounter.
I’ve been working in public relations for almost two decades and thought nothing could be harder than relentlessly pitching the media only to be met with stony silence.
Knowing this is part of why I had always been reluctant about adding a direct sales arm to my business. But after dipping my toe into the right company – and then fully submerging myself – I’ve learned that public relations and direct sales offer similar struggles – but are both worth the rewards.
In my public relations work, I carefully craft a message about a brand I support and make every effort to get media outlets as excited as I am. Sometimes a pitch is super successful, but, due to the increasingly difficult nature of the media, more often than not it takes a tremendous amount of persistence to land a story. And even if that story lands, it’s hard to determine how that press is directly affecting sales.
With direct sales, I can use the tools I honed in public relations to reach people personally, making sure the message is delivered precisely the way I want. Not everyone will be receptive to the message, but at least you can be your own conduit and respond to any inquiries directly. Of course, I’ve been selling my book directly and indirectly for some time, but this is the first circumstance where I can actually see direct revenue and results – which is truly rewarding.
Here are some surprising things I’ve learned with this endeavor:
Also, no matter how much passion you have for the mission of your products, you have to be able to laugh at yourself a bit. I will always remember this episode of my actual favorite show Designing Women where Charlene becomes a Lady June Belle and the others have to come rescue her. If you have 25 minutes, share it with an MLM friend. And then buy her shit.
So here’s my pitch, what do you think?
As you may have noticed, I’m working with this incredible fellow B Corporation called Beautycounter. I have been working in the natural beauty industry for years, promoting different ways to help people switch to safer products. So it was an ideal fit for me to partner with this skin, body, hair, and cosmetic company creating safer products as well as doing larger advocacy work for broader safety in the personal care industry!
Through the end of March, I am donating 10% of all proceeds to McCall, our neighborhood public school. It’s an extra middle finger to Betsy DeVos, and much-needed funds for my children’s awesome school.
Anyway, please consider me a resource if you have questions about harmful ingredients in cosmetics or need help finding safe skin care and cosmetic products. I’ve included my personalized link below if you want to take a look. I’m happy to answer questions you may have, match colors or share some of my favorites – and you know that I would never steer you wrong. http://www.beautycounter.com/paigewolf